Video Marketing For Traffic – Branding Your Videos, Your Business and Yourself

Ever heard of YouTube? Yeah, I thought so! Nearby, in January 2008 79 million users made over 3 billion video views (That's over 100 million views per day!) How would you like a slice of that kind of audience?

Video really has become popular on the web recently and it's easy to see why. It's unparallel by any other medium in terms of getting your message across. The problem with video online is that it has always been expensive to produce and host, requiring specialist equipment, expensive software, and massive bandwidth. Not any more because, since you can produce a screen capture video at zero cost (using Camstudio or similar software), and not only host it for free on YouTube, but also use it as a source of traffic!

You can not embed links in video on YouTube. What you can do however is put a link in the video description, create a profile or 'channel' with a link to your site, and brand your video with your domain.

Publishing and branding your videos

To get started, head over to YouTube.com and sign up for a free account. Your channel is automatically created for you based on your username (ie [http://www.youtube.com/username]) and once created you can customize it.

On your channel select 'Personal Profile' and there is a space to add your website URL. While you're there, fill out the rest of the profile too and upload a photo. Remember, YouTube is a social media site so you want to brand yourself, not just your business or products!

When you come to upload a video, use SEO practices. Remember that people will find your videos by searching, just like on Google, so use relevant keywords for your title, tags, and in your description. Also, your description can include a link to your site so long as you remember to include the http: // part! If you use a full URL the link will appear on the video page without the user having to click the 'more info' button!

While links in the description and on your profile are great, it's your video that people's attention will be on so get the URL in there! Start and end the video on a 'splash screen' with the video title and your domain clearly visible. You can also, depending on the nature and content of the video, use an overlay which shows your branding through the video!

While YouTube is far and away the king of online video, it's by no means the only site you can publish to. MetaCafe, HowCast and Blip.tv are just a few of the sites I use, but uploading to each of them takes time and effort. Do not worry though, help is at hand with a tool called TubeMogul.com

TubeMogul allows you to upload to all of these sites and more in one go, and even tracks all your views for you in one easy to use control panel. I recommend uploading to YouTube manually (so you get more control and can set the description etc. specifically for YouTube) and then use TubeMogul to upload to any other sites relevant to your niche. You can still use TubeMogul to track your YouTube views though!

Video on your own site

If you're creating video for a membership site, or a product then you will have to host it yourself to keep it private and secure. However, any videos that you're giving away are free to your visitors can also be hosted on YouTube. Just upload as normal, head to the video page and on the right hand side you'll see a box called EMBED with some HTML code (starts with

7 Different Type Of Speech Introductions

Unless a speaker can interest his audience, his effort will be a failure. If your topic is not one of extraordinary interest, your listeners are likely to say to themselves, so what? Who cares? A speaker can quickly lose an audience if she or he doesn’t use the introduction to get their attention and clicking their interest in getting the initial attention of your audience is usually easy-even before you utter a single word. After you are introduced, turn to your audience and they will normally give you their attention. If they don’t, then patiently look towards the audience without saying a word. In a few moments all talking and physical commotion will stop. Your listeners will be attentive. You’ll be ready to start speaking. Keeping the attention of your audience once you start talking is more difficult. Here are some methods used most to keep them Interested.

#1: Relate the topic to the audience-

People pay attention to things that affect them directly if you can relate the topic your listeners they’re much more likely to be interested in it.

#2: State the importance of your topic-

Presumably you think your speech is important, tell your audience why they should think so too.

#3: Startle the audience.

One sure fire way to arouse interest quickly is to startle all your listeners with an arresting or intriguing statement. This technique is highly effective and easy to use just be sure the starling introduction relates directly to the subject of your speech.

#4: Arouse the curiosity of the audience-

People are curious. One way to draw them into your speech is with a series of statements that progressively whet their curiosity about the subject of the speech.

#5: Question the audience-

Asking a rhetorical question is another way to get your listeners thinking about your speech sometimes even a single question will do.

#6: Begin with the quotation-

Another way to arouse the interest of your audience is to start with an attention getting quotation. You might choose a quotation from Shakespeare or Confucius, from the bible or Talmud, from Shakespeare, song, or film.

#7: Tell a story-

We all enjoy stories-especially if they are provocative, dramatic, or suspenseful. To work well as instructions, they should also be clearly relevant to the main point of the speech. Used in this way, stories are perhaps the most effective way to begin a speech.

With this information you should be on your way to be writing some amazing intros. Good luck with your speeches!

Does Your Website Follow “The Iron Law of Marketing?”

Many websites unwittingly ignore ‘The Iron Law’ of Marketing. They begin by explaining features about the company, e.g. how long they’ve been in business, what their premises look like, etc. The truth is that most visitors to your website couldn’t give a hoot about the features of your company! What they primarily care about is WIIFM.

WIIFM stands for ‘What’s In It For Me’. It’s ‘The Iron Law of Marketing’. Unless visitors to your website can quickly see what your business can do for them, the chances are that they’ll be gone quickly, typically in seconds. Once they’re gone, they’re gone – probably never to return.

WIIFM – ‘What’s in it for me’. Are we really so self-centred? Well, yes, I’m afraid that we are. Please don’t feel guilty – it’s just the way we’re hard-wired. Sure, farther down the line, we care about others. But, first and foremost, we’re concerned about how we survive and thrive. That’s simple evolutionary common sense.

If you want your visitor to stay on your website, you need to heed ‘The Iron Law of Marketing’. You need to give your visitors WIIFM – ‘What’s in it for me’. But the paradox is this: the ‘me’ shouldn’t be you (i.e. your premises, etc). It should be them – your visitors.

You need to put yourself in your visitors’ shoes and address what they’re interested in, what they might want, how you may be able to help them.

Most companies are concerned to get ‘targeted traffic’ (i.e. potential clients to their sites) through SEO (Search Engine Optimisation) and other clever stuff. And this is important – very important indeed.

But if most of your prospective clients leave your website in a few seconds, isn’t that just a little bit silly? (And we’ve all done it, me too!) Isn’t that rather like filling a bucket with water… which just runs out of all the holes in the bottom?

It’s not rocket science! We simply need to show visitors to our websites the benefits of doing business with us. And we need to do it in a fun, interesting manner.

If possible, we should pack our websites with ‘FREE gifts’, so that visitors derive immediate benefit. One of the most valued gifts is FREE information which you give to your visitors and which will help them.

I’m amazed when I see websites created and run by people ten times more clever than me… yet doomed to failure because they broke ‘The Iron Law of Marketing’ – WIIFM, ‘What’s In It For Me’.

Often it just needs a change in focus and some alterations for your website to be much more successful. If you disregard WIIFM, it will become your worst enemy. If you take heed, it will become your best friend.

How to Become a Super Affiliate

This is a great opportunity for web hosting partners and resellers too. There would be hundreds of web hosting and breeding programs, the difficulties encountered in finding the right one for it is not a problem anymore. How does one become a successful affiliate in place of markets web hosting?

Always remember that, when selecting a host Web site, select one is known for its fantastic customer support. There are also many hosting affiliate programs. Wholesaler affiliate program is also hosted. This is the program, but you pay a percentage of each month for a customer to you.

With the home offer many affiliate programs, there is tension to find the one hand, you think work best for you. Do you think the product you are promoting. Pattern on the site and see if they are food on the same things you are.

Why pay for your Web site for your accommodation if you do not know? Try to get payments, using people know that your web host.

If you think about it, everyone needs a web site that requires a web hosting companies to host these for them. There is really no industry leaders accommodation and most people choose hosts on the basis of recommendations

Web Hosting is an affiliate of the market, we could try and continue and some good recipes. It is recalled that for the success of your will, it is also that time, effort and patience is needed.

If you have a host with a certain time and do not seem too, please all your efforts, you and watch another.If you are quite happy and satisfied with your Web site host, try to see if they offer an affiliate program.

There are many niche markets outside, only to wait for the right partner to penetrate them, and those dreams in the performance of dollars is gone. The knowledge, to one is quite sure of your potential and the results are good. Nobody is perfect Affiliation market. But some people know how great in this type of market.